<aside> ✌🏻 Welcome to the quarterly Lanced Journal. This Journal serves as a transparent company update to our advisors, ambassadors, partners and (potential) investors. Q4 marked the launch of V1 of ‘Lanced for Companies’ and within a month, we closed our first annual subscriptions.
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First of all, I wish you a Happy New Year! I hope you had a great time celebrating and that you made some compelling resolutions. Talking about resolutions, I am never one to make many. I prefer to give each year a slogan that I will live by. My slogan for 2024 is “Be Bolder, Think Bigger”.
2023 was an incredibly transformative year for me professionally and I have many of you to thank for that. Moving forward into 2024, I am excited to see where this journey is headed and continue to devote myself to helping and supporting the next generation of artists and makers in their professional endeavors while building a beautiful and impactful company.
Q4 was all about the launch of V1 of ‘Lanced for Companies’. As I mentioned in our last update, we have pivoted to a SaaS model and integrated a freemium plan for companies to trial Lanced.
Launching ‘Lanced for Companies’ marks an important milestone in our go-to-market strategy and enables us to start generating recurring revenues. In December, 2 theaters in Germany and Switzerland closed an annual subscription with us.
Q4 was a perfect closure of 2023, a year where we solidified our foundation. This is how we closed off 2023 in terms of numbers and users:
A year ago, at the beginning of 2023, I pitched Lanced for the first time to a VC. It went horribly. Pitching a startup in a market that is normally not known to investors was tougher than tough. While it’s clear to me why Lanced is needed and what it should become, it’s taken me a year to figure out how to communicate this in the right way with potential investors and customers.
I think I’ve described Lanced in 15 different ways; a marketplace for freelance artists in the performing arts, an AI-powered production management platform, and a SAAS-enabled marketplace for the Creative Industries. All of them are true but none of them hit the right spot.
I’m currently in Los Angeles, the global epicenter of Art, Music, Film and TV. And it finally hit me. The Entertainment Industry is our market. The Entertainment Industry covers every single production and artist that Lanced is intended for and comprises sub-sectors such as the Performing Arts, Music, Film & TV, and Live Entertainment. It’s a massive market and primed for disruption when it comes to the way things are organized behind the scenes.
So with this new insight, I am changing our one liner: